About Us

Ideas that Spark is geared toward family-oriented women who love smart solutions when it comes to everything family, from creating a healthy home for everyone to enjoy, eating right and spending time together at home or outside. The program offers practical how-to content served with wit, humor and style. These women know that often, the best things in life are free -- or close to it.

Editorial Team


Natalia Macrynikola is a group editor at Studio One. She edits a broad range of beauty, health and lifestyle programs, including The Style Glossy and Completely You.

Caitlin Ultimo is an associate editor at Studio One. A former editor at Parenting.com and writer for Parents magazine, she specializes in parenting and family-driven lifestyle content.

Frequent Contributors

Julie Andrews is a freelance beauty, health and lifestyle writer based in New York City. She has worked at SHAPE, Elle and Grandparents.com. Her articles have appeared on NYMag.com, Yahoo and MSN.

Lauren Fischer is a freelance beauty journalist and a former editor at Woman’s World magazineShe has written for a variety of lifestyle publications, including The Dog Daily and SavvyMiss.com.

Sarah Mahoney is a contributing editor at Parents and Prevention magazines. Her work also regularly appears in Family Circle and Good Housekeeping.

Aviva Patz is a freelance writer and editor who has written for many national publications, including Parents, Parenting, Health, Self, Redbook and Cooking Light.

Peg Rosen has contributed to numerous magazines and websites, including More, Self, Redbook, Real Simple, Parents, Family Circle, American Baby and WebMD.

Lisa Williams is a DIY décor and design blogger who loves to beautify spaces and build things from scratch. Find her at BeforeMeetsAfterBlog.com.

Editorial Policy

The information published on this program is produced independently by StudioOne or has been approved by the program’s managing editor after review. Content is written and edited by leading experts to ensure that only the most accurate information is published. 

PaliMedia follows accepted journalistic quality standards and principles in source selection and fact verification, and endorses ASME’s “ASME Guidelines for Editors and Publishers,” including “Best Practices for Digital Media.”


StudioOne does not mention the name or specific products of a given sponsor, although that sponsor’s product categories may be mentioned if they are relevant within editorial context. 

Unless indicated, content contributors are not employed by or on retainer by the program’s sponsor. If a contributor is employed by or on retainer by the program’s sponsor, we agree to disclose this relationship in the biographical note on the page where that contributor appears. 

In a StudioOne program, you will see that some of our content, tools and links are labeled “From Our Sponsor”. This non-editorial content has not been reviewed by our editorial staff and is not subject to this editorial policy. 

In such case that content be used on a sponsor’s Web site, it is done so with StudioOne permission.

About StudioOne

StudioOne is a privately owned media company that works with nationally known subject matter experts and top editors to create high-quality independent editorial content supported by corporate sponsors and syndicated across a variety of leading multimedia platforms. 

For more information, visit http://www.studioone.com/